B2B Marketing Manager
London - Blue Fin Building

Job Reference: --009101

Location: London - Blue Fin Building

Closing Date: 29/02/2020

Department: Marketing

Division: Informa Tech

Informa Tech, part of the FTSE50 Informa Group, is recruiting for a commercially driven B2B Marketing Manager.

 

Reporting into the Marketing Portfolio Director, the B2B Marketing Manager will be a collaborative, commercially minded and confident leader with the gravitas to work with senior stakeholders across Informa Tech, who can deliver against tight timescales in a multi stakeholder environment

 

The successful applicant will have a proven track record of the planning and delivery of multi-channel B2B lead generation campaigns and marketing to new and existing clients

 

Key Responsibilities

 

  • Developing and implementing an overall audience led and account-based marketing strategy in order to meet business KPIs for Informa Tech’s 5G and Service Provider Integrated Solutions through all online and offline channels, with a key focus on digital channels, including strategies to:
    • Maximise revenue from existing clients and client cross-sell
    • Drive lead generation for new business acquisition
    • Identify key target audiences for Informa Tech’s 5G and Service Provider Integrated Solutions new business development, managing and segmenting data, identifying gaps, and implementing a data acquisition strategy to grow the existing databases
    • Drive online and offline referrals between business units through creation and optimisation of customer journeys for clients and audience across all Informa Tech properties (e.g. website, social, onsite at events/training etc)
  • Developing and implementing the Informa Tech 5G and Service Provider Integrated Solutions customer value proposition and messaging based on client interactions and feedback across all channels
  • Developing the Informa Tech 5G and Service Provider Portfolio website to communicate the Informa Tech 5G and Service Provider propositions and ensuring key messaging is displayed throughout, optimising UX and SEO
  • Devising an organic and paid social media strategy to drive awareness and lead generation for Informa Tech 5G and Service Provider Solutions
  • Creating and optimising paid search campaigns to drive awareness of Informa Tech and move leads into the sales funnel
  • Managing the design, production and messaging for all marketing collateral for Informa Tech’s 5G and Service Provider Integrated Solutions, including sales brochures, event flyers, print and digital advertisements, web banners/emails etc
  • Developing industry best practice materials to enhance perception, working with research, media, events and training colleagues to develop and deliver case studies and client insights to support marketing and RFP activities
  • Developing an Informa Tech media pack across business units, identifying and managing key association and media partnerships with high profile external organisations to ensure maximum exposure to the right audience at lowest cost to budget
  • Building and managing the corporate identity of a fast-growing segment of Informa Tech – 5G
  • Sourcing lead generation content and thought leadership from Informa Tech’s research and media brands, working with the content team to drive leads and ensuring content fully integrate into the marketing strategy and activities
  • Liaise with PR agency to build the Informa Tech corporate brand in 5G and Service Provider Portfolio as well as the profiles of internal 5G and Service Provider experts
  • Developing and implementing a marketing and communication strategy for the external 5G advisory board and 5G innovators and internal 5G and Service Provider experts
  • Ensuring cross promotion of Informa Tech 5G and Service Provider Solutions across research, media, events and training to drive revenue
  • Collaborating with the analysts, production and sales teams to select, adapt, package and roll out programs, campaigns, managing key stakeholders and ensuring good levels of communication across business units
  • Working closely with the sales function across Informa Tech’s research, media, training and event business units to maximize impact of sales collateral and activities and drive sales revenue
  • Tracking and monitoring of channel performance, behavioural metrics and ROI of spend (CPL, CPA, CPC) to identify most effective marketing channels, incorporating insights and lessons learned into campaigns regularly and making recommendations to drive continuous improvement, achieve revenue targets and optimise budget spend

 

 

Knowledge and Experience

 

  • Collaborating with the analysts, production and sales teams to select, adapt, package and roll out programs, campaigns, managing key stakeholders and ensuring good levels of communication across business units
  • Working closely with the sales function across Informa Tech’s research, media, training and event business units to maximize impact of sales collateral and activities and drive sales revenue
  • Tracking and monitoring of channel performance, behavioural metrics and ROI of spend (CPL, CPA, CPC) to identify most effective marketing channels, incorporating insights and lessons learned into campaigns regularly and making recommendations to drive continuous improvement, achieve revenue targets and optimise budget spend
  • Proven track record of delivering digital campaigns and working in a B2B environment
  • Experience of a similar B2B client marketing or new business lead generation marketing role is a must. Events, research, media or training experience is preferred
  • Formal marketing qualification or certificate is desirable, and degree level education or equivalent is a must
  • Account-based marketing or/and Content marketing experience is desirable
  • Understanding of Salesforce
  • Excellent analytical skills to analyse data and campaign performance and recommend improvements
  • Strong copywriting skills and interpersonal skills are highly desirable as both written and oral communication form an integral part of the role
  • Adaptable to change and a fast-paced environment
  • Excellent time management and prioritisation skills as well as attention to detail and strong stakeholder management skills
  • Able to work efficiently and proactively in a pressurised environment
  • Being innovative and creative, bringing new ideas and methods into practice to increase the effectiveness of the client marketing across Informa Tech and the 5G and Service Provider Portfolio
  • Managing and monitoring budgets, provide accurate recording of spend

 

Why work for Informa?

 

  • Learning and Development plan to assist with your career development
  • 25 days annual leave plus bank holidays, 2 days for volunteering and a day off for your Birthday!
  • Fabulous new office in Central London with an amazing rooftop terrace, views of Central London, onsite gym and a variety of restaurants and amenities nearby
  • Work with a high quality of specialist products and service
  • Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
  • Life assurance
  • Other flexible benefits include Healthcare, Cycle to Work scheme and Season Ticket Loans
  • 5% Pension match
  • Share-Match options - become a shareholder
  • Regular Social Events and Networking opportunities

 

Informa is an Equal Opportunity Employer, and all applicants who match the criteria of the job description will receive consideration for employment without regard to race, colour, religion, gender identity, sexual orientation, or national origin.

 

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