Senior Marketing Manager
UAE, Dubai

Job Reference: --008837

Location: UAE, Dubai

Closing Date: 31/12/2019

Department: IM - EMEA - Consumer

Division: Informa Markets

Job Summary/Responsibilities

 
   

 

To ensure the successful delivery of marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPI's

 

  • Delivery of marketing campaigns in line with business objectives set by Head of Marketing
  • Adherence to timelines and budgets
  • Marketing KPI report
  • To act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and change

 

 

 

 

 

 

 


Qualities needed for the role

 
   

 

Outline of key qualities:

 

 

LEADERSHIP

  • Line manage 1 or more marketing executives, working across a range of events and media products (exhibitions, digital, magazines, awards, conferences)
  • Provide guidance, feedback and inspiration to line reports
  • Champion the adoption and optimisation of marketing technology solutions
  • Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy
  • Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
  • Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient
  • Reflect the high-performance culture of the marketing team

 

ANALYSIS & INSIGHT

  • Monitor campaign performance by supervising the production of relevant and timely reports. Recommend changes to campaign execution based on data insights
  • Share relevant insights with sales, event team and senior management to drive revenues or pursue new opportunities
  • Analyse and report trends over time and use these insights to build more effective campaigns
  • Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)
  • Work with internal teams to ensure data governance and data management policies are adhered to
  • Ensure delivery and accuracy of pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
  • Use recommended campaign analytics dashboards to monitor performance
  • Build a culture of testing and metrics-driven decision making in the team
  • Share case studies with marketers within the team, division and Informa Markets

 

 

 

PLANNING & CAMPAIGN MANAGEMENT

  • Work with marketing executives/wider team to plan product (largely exhibitions) marketing campaigns to meet strategic objectives
  • Monitor operational implementation plans and ensure adherence to deadlines (including Marketing Plans, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
  • Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign
  • Ensure marketing budgets are in line with plans and ensure budget trackers are kept up to date
  • Recommend external suppliers and ensure adherence to contractual terms and delivery
  • Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's
  • Ensure optimisation spend across marketing channels
  • Agree paid media requirements and guide the negotiation of media buy (either directly or through an agency)
  • Recommend website strategy to maximise relevant traffic and conversion

 

MARKETING EXECUTION

  • Together with the marketing executives identify target universe and key segments within target universe
  • Guide the team in developing personas, value propositions and messaging for each of the key segments
  • Copy writing - according to strengths within the team - in line with the content calendar and messaging
  • Ensure that timely, relevant communications are sent through full mix of channels and that the team are optimising the effectiveness of these channels
  • Monitor and recommend adjustments to the digital marketing activity based on performance metrics
  • Input into the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc)
  • Input into the PR plan (internal or external) and liaise with the event manager/event director
  • Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget

 

  • Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion
  • Oversee the design and production of all marketing collateral to be determined within the marketing plan
  • Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards

 

Skills required

 
   

 

Minimum Education Level:

  • Educated to degree level or equivalent

 

Background Knowledge, Skills & Experience:

  • Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing
  • Database development and growth including segmentation / advanced targeting
  • Building relationships with partners and stakeholders
  • Analytical and questioning mindset
  • Significant exposure to design and print suppliers / agencies
  • Strong copywriting skills
  • Deadline and target driven
  • Experience of working in a pressurised environment
  • Excellent verbal and written communication skills
  • Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel

 

 

Desired

 
   

 

  • Experience of using marketing automation technology (preferably Eloqua)
  • Experience of working with CMS platforms (but coding knowledge not required)
  • Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. and experience of social media listening and sentiment analysis
  • Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)

 

 

  • Experience using Eloqua and/or Adobe Experience Manager
  • Events marketing experience
  • Formal business/marketing higher education qualification

 

This position is now closed. We are no longer accepting applications for this position.

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