Marketing Manager
London - 240 BF

Job Reference: L2B-IMC-08733

Location: London - 240 BF

Closing Date: 06/02/2020

Department: IM - Marketing - Central

Division: Informa Markets

The Role

 
   

 

The Marketing Manager will lead on the development and implementation of the marketing strategy for four of Informa’s flagship design events: Decorex International, Sleep & Eat, designjunction and KBB Birmingham. 

You will be responsible for delivering the key event objectives and lead on audience development. Stakeholder relationship management is a key focus, as you will be working with important external partners for all events and will need to be able to work with and influence people from all levels.

Informa Markets marketing is going through an exciting time, with a number of new initiatives and marketing tools being introduced to take marketing practice to the next level. You will also have access to a comprehensive training programme that will help you to develop your knowledge and career.

 

Job Summary/Responsibilities

 
   

 

PRINCIPAL DUTIES AND RESPONSIBILITIES:

 

  • Marketing Strategy & Campaign Management: strategic development of year-round audience marketing campaigns, and managing the campaign execution across multiple channels by the marketing & digital team. Channels include: email, social, PPC, telemarketing, direct mail, web, SEO, content marketing.
  • Team Development: monitor and develop, identifying training needs and encouraging development and growth
  • Lead Generation: devise campaigns to build inbound leads for exhibitor driving, consider data, messaging and customer journey
  • Stakeholder Management: work with senior stakeholders internally and externally to create a positive working relationship, as well as forge relationships with key business teams
  • Data Strategy: database development and management, and devising a data acquisition and re-engagement strategy
  • Analytics & Reporting: using a range of analytics tools to analyse campaigns and website trends, ensuring that all channels are being tracked accurately
  • Copy Writing: for emails, website, PPC, social media, blogs
  • Content Creation: devise content strategy for campaigns working with event partners, associations and contributors
  • Budget Management: maintain accurate budgets, reports, analysis and documentation
  • Partnership building: developing relationships with key event partners – associations, exhibitors and media
  • Supplier Management: liaising with external suppliers including designers, website agencies, database and registration companies to ensure campaigns are delivered to agreed deadlines and budgets
  • Registration Management: manage and oversee registration and onsite duties across all the events
  • Websites Management: managing development, design and content of product websites
  • PR Management – work with PR agencies to direct their activity to gain awareness for event brands
  • Market Research and Audience Insight: devise year-round insight programmes and manage their implementation either through external research agencies or in-house; analysis of insight findings to determine marketing strategy
  • Brand ownership: manage the on and offline brand delivery ensuring guidelines are kept to and TOV is devised and maintained  
  • Telemarketing: manage campaigns, select data, write briefs, measure results

 

Qualities needed for the role

 
   

 

  • Strong interpersonal and stakeholder management skills, able to work with and influence a range of personalities
  • Ability to meet deadlines and work under pressure
  • Team leadership/management experience – being able to clearly communicate tasks and organise a team

 

Qualities needed for culture fit

 
   

 

  • Proven ability to work on multiple products at the same time
  • Ability to work with multiple stakeholders on multiple projects

Skills required

 
   

 

  • Ability to translate business objectives into marketing strategy and plans
  • Excellent copywriting skills
  • Strong attention to detail
  • Strong knowledge of digital marketing skills and channels, such as SEM, social and email marketing
  • Working knowledge of online analytics programmes
  • Analysis and reporting skills – able to report and present trends on marketing performance to the wider team

 

 

 

Desired

 
   

 

  • Marketing automation knowledge (Eloqua/Marketo)
  • Knowledge of Adobe Analytics
  • Content marketing experience
  • Experience of running inbound campaigns
  • Experience of an event or exhibition would be an advantage

 

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