Content Marketing Manager
UAE, Dubai

Job Reference: --008682

Location: UAE, Dubai

Closing Date: Not Specified

Department: IM - EMEA - Health Care

Division: Informa Markets

Job Summary/Responsibilities

 
   

 

 

PLANNING & CAMPAIGN MANAGEMENT

 

  • Work with Head of Content, Editors and show teams to plan product (largely digital content platform) marketing campaigns to meet strategic objectives
  • Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
  • Develop marketing budgets in line with plans and maintain budget trackers
  • Work with internal teams and external agencies to deliver digital marketing, social media in line with marketing plans to hit agreed KPI's
  • Optimise spend across marketing channels
  • Recommend website strategy to maximise relevant traffic and conversion

ANALYSIS & INSIGHT

 

  • Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights
  • Share relevant insights with Commercial and Editorial teams to drive revenues, content themes or pursue new opportunities
  • Analyse and report trends over time and use these insights to build more effective campaigns
  • Work with data & insights specialists to capture relevant and timely data (surveys, forms, industry research etc)
  • Work with internal teams to ensure data governance and data management policies are adhered to
  • Provide pre-agreed reports during campaign to monitor channel effectiveness and ROI
  • Use recommended campaign analytics dashboards daily to monitor performance
  • Build a culture of testing and metrics-driven decision making in the team
  • Share case studies with marketers within the team, division and Informa Markets

 

MARKETING EXECUTION

 

  • Identify audience segments for content and send relevant content   
  • Develop personas, value propositions and messaging for each of the key segments
  • Copy writing - according to strengths within the team - in line with the content calendar and messaging
  • Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels
  • Monitor and adjust digital marketing activity based on performance metrics
  • Develop and deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, direct mail etc)
  • Maintain active social media channels in line with market expectations, monitor engagement and maximise conversion
  • Coordinate the design and production of all marketing collateral to be determined within the marketing plan
  • Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards

 

Qualities & skills required for the role

 
   

 

  • Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing
  • Database development and growth including segmentation / advanced targeting
  • Analytical and questioning mindset
  • Significant exposure to design and print suppliers / agencies
  • Strong copywriting skills
  • Deadline and target driven
  • Experience of working in a pressurised environment
  • Excellent verbal and written communication skills
  • Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel and
  • Experience of using marketing automation technology (preferably Eloqua)
  • Experience of working with CMS platforms (but coding knowledge not required)
  • Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis
  • Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
  • Formal business/marketing higher education qualification
  • Experience using Eloqua and/or Adobe Experience Manager

 

 

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