Marketing Assistant
London - 240 BF

Job Reference: L2B-IMC-08667

Location: London - 240 BF

Closing Date: 30/01/2020

Department: IM - Marketing - Central

Division: Informa Markets

Job Summary/Responsibilities

 
   

 

We are seeking a Marketing Assistant to help support the team in the delivery of these fast-moving marketing campaigns. The successful candidate will work with the team across various channels, including print, websites, email as well as taking responsibility for key projects such as delivering marketing activity through our media partners. 

Responsibilities include:

 

  • Support marketing plans with input and support from Marketing Director and Senior Marketing Executives, including:
    • Updating and editing the shows’ websites
    • Creating content pieces such as infographics, templates, animations and polls
    • Copywriting, design, proofing, mailing, printing
    • Data building and analysis
  • Work with international and UK media partners and associations to secure coverage, procure content and executive marketing activity for our campaigns and project manage:
  • Advertising deliverable schedule
  • Editorial deliverable schedule
  • Email deliverable schedule
  • Digital deliverable schedule
  • Social media deliverable schedule
  • Budget management for artworking
  • Record results from marketing activity on a weekly basis
  • Effectively manage relationships with suppliers, including raising purchase orders and ensuring that they meet the business’ cost, quality and deadline requirements and expectations
  • Manage post show research and any adhoc research projects
  • Assist with collating all relevant materials for the delegate directory for each event, ensuring that the content is up-to-date and correct, working with an external designer for the production to meet print deadline and expected quality.
  • Industry monitoring: keep up to date with industry news and competitors to inform marketing campaigns and audience insight
  • Budget management: work with team to manage budgets and targets in line with business requirements
  • Create marketing collateral: brief in new creative designs and coordinate feedback through to completion
  • Administrative or other marketing support to assist with the efficient running of the department, as and when required.
  • Any ad-hoc projects which arise

 

Qualities needed for the role

 
   

 

  • Strong Attention to detail
  • Strong interpersonal and stakeholder management skills, able to work with a range of personalities
  • Excellent copywriting skills and understanding of the role of content to drive engagement and action
  • Ability to meet deadlines
  • Excellent communication skills

 

 

 

Qualities needed for culture fit

 
   

 

  • Proven ability to work under pressure.
  • Ability to work in a matrix organisation.

 

Skills required

 
   
  • Graduate with a university degree
  • Proven marketing experience
  • Digital marketing expertise across a range of marketing channels
  • Database segmentation, analytics and reporting experience
  • Working knowledge of online analytics programmes
  • Strong understanding of basic marketing skills and processes
  • Some basic design skills

 

 

Desired

 
   

 

  • HTML knowledge
  • Adobe suit software
  • Experience using analytics tools such as Adobe Analytics preferable
  • Experience of using CRM / database management software
  • Use of Marketing Automation Software
  • Experience of an event or exhibition would be an advantage

 

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