Head of Conference
UAE, Dubai

Job Reference: --008640

Location: UAE, Dubai

Closing Date: 29/12/2019

Department: IM - EMEA - Industrial

Division: Informa Markets

job accountabilities:

  • Create conference production deadlines and telesales timelines and ensure these are adhered to
  • Devise concise conference strategies in line with each of the show needs taking into account target delegate numbers, relevant audience and associated conference revenue
  • Determine speaker and conference production budgets and ensure these are adhere to
  • Oversee the conference content – ensuring high quality speaker acquisition, with agendas being produced on time and to budget as per the production planning schedule
  • Ensure long-term commercial sustainability and growth of the Industrial conference business model
  • Develop a concise competitive landscape across all shows
  • Work with department heads and EDs to develop year-round strategies that will increase the commerciality of the conferences and content we produce

 

KPI’s

  • Delegate attendance and revenue
  • Sponsorship revenue
  • Timely delivery and quality of conference programmes
  • Strategy development and delivery

 

key dimensions:

Main Duties & Responsibilities:

Conference Production

  • Work closely with Marketing leads to ensure quality of attendees to the conferences by reviewing data selection and ensuring quality data build for new conferences.
  • Develop new conference ideas, formats and content through brainstorming sessions and feedback from the Energy & Utilities community
  • Work with the EDs to feed into the overall show strategies
  • Identify key opinion leaders/institutions and companies within each show who can participate in the advisory board(s)
  • Develop conference production schedules that allow for realistic deadlines, delivering programmes to market in a timely fashion
  • Ensure best in class, industry relevant conference programmes with credible speakers that will draw in delegates
  • Retain existing and develop new relationships with key institutions, organisations and individuals that can help drive content ideas and help the teams capitalise on more delegates and revenues

 

Project management/commerciality

  • Manage the overall operational, budgetary, and financial responsibilities and activities of the conference department.
  • Review performance data that includes financial, sales, and activity reports and spreadsheets, to monitor and measure departmental productivity, goal achievement, and overall effectiveness.
  • Ensure conferences can be commercialised both in terms of delegate sponsorship and opportunities can be generated by the commercial impact team
  • Along with the Marketing lead drive the target delegate numbers per conference, per show as well as enhancing overall delegate revenue on relevant shows
  • Along with the sales leads retain existing and identify new sponsors and develop initiatives to give maximum ROI to those sponsoring companies
  • Plan, evaluate, and improve the efficiency of business processes and procedures to enhance speed, quality, efficiency, and output.
  • Review and approve creative briefs, conference brochures and telesales briefs
  • Visit competitive shows (regional and international) to gain further knowledge in the field as well as to meet new potential speakers, delegates and sponsoring companies

 

Reporting and communication

  • Manage the preparation and maintenance of reports necessary to carry out the functions of the department.
  • Communicate regularly and effectively with other department heads, EDs and senior management
  • Maintain transparent communication. Effectively communicate organization information through department meetings, one-on-one meetings, and regular interpersonal communication
  • Perform any other duties commensurate with the grade and level of responsibility

 

 

Person Specification

Minimum Education Level:

  • Educated to degree level or equivalent

Background Knowledge, Skills & Experience:

Essential

  • Demonstrate good team work with co-workers/peers
  • Be flexibles when on occasions asked to perform tasks outside of the overall remit
  • Willingness to travel
  • Significant experience in conference production
  • Speaks and writes clear and fluent English to both individuals and groups
  • Computer literate and proficient in the use of Microsoft Word, Excel and Powerpoint
  • Commercial awareness
  • Research orientated
  • Copywriting/marketing skills
  • Brand and market awareness
  • Attention to detail
  • Numerate
  • Ability to effectively communicate information and ideas in written and verbal format
  • Team player, with the confidence to take the lead and guide the other departments
  • Results driven
  • Customer focus
  • Willingness to work longer than normal office hours
  • Effective negotiation skills
  • Remains calm and approachable under pressure
  • Promotes a learning environment through leadership and example

 

Desirable

  • Energy/Power background
  • Related industry/event management knowledge

 

 

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