Digital Marketing Executive
Colchester, England

Job Reference: CEX-IMC-08569

Location: Colchester, England

Closing Date: 24/04/2020

Department: IM - Maritime - Cruise

Division: Informa Markets

Digital Marketing Executive – Seatrade Cruise EMEA & APAC

The Digital Marketing Executive role is to support the Marketing Manager in the implement of the marketing plan and activities for Seatrade’s cruise events and publications portfolio. This role would be suited to a motivated ‘all-rounder’ with experience across various marketing platforms with strong copy-writing skills.

Principle duties and Responsibilities:

  • Working with the Marketing Manager to deliver marketing campaigns in line with strategic objectives and targets
  • Delivering the SEO, PPC, affiliate, email and display marketing channel plans
  • Build and execute automated email marketing campaigns in Eloqua
  • Working with the Marketing Manager to maintain and optimise product websites
  • Tracking and analysing the effectiveness of the marketing campaigns against agreed engagement and delivery targets, providing regular internal reports
  • Identifying methods for generating increased content engagement
  • Assisting with the creation and coordination of content, copy, design and printed collateral
  • Developing briefs with the creative team for display ads leading on the creation of online assets needed across event and online sites
  • Working with the Marketing Manager to identify new trends and ensure the brand is at the forefront of industry developments

Knowledge & skills:

  • Internally driven, motivated and ability to work on own initiative
  • Ability to embrace change in a fast-paced environment.
  • High degree of flexibility and ability to meet deadlines
  • Strong understanding of SEO
  • Outstanding attention to detail and flawless copywriting and proofing skills
  • Experience with Google Analytics or Adobe Analytics.
  • Telephone and face-to-face liaison essential
  • Understanding of database management and segmentation techniques
  • Knowledge of MS word, MS Excel and PowerPoint essential
  • Knowledge of Adobe Analytics, Moz, Eloqua and Adestra advantageous