Senior Customer Insights Analyst
Amsterdam

Job Reference: AMS-IH&N-08501

Location: Amsterdam

Closing Date: 18/01/2020

Department: IM - Health & Nutrition - Ingredients

Division: Informa Markets

In this role you work on customer insight projects across the food portfolio, including customer and market research, data analysis and turning insight into actions. Working in a fast paced, dynamic international business environment, you will need loads of energy as you are expected to take ownership of multiple projects simultaneously. As a result, you will support decision making processes in the business and learn about the fascinating food industry and events business. 

 

 

PRINCIPAL DUTIES AND RESPONSIBILITIES:

  • Support development of Customer Insight Strategy together with Customer Insight Managers
  • Support driving a Customer Centric Culture throughout the Food Portfolio, ensuring the Voice of the Customer in every level of decision making
  • Management of research activities before, onsite and after events and feed the newly won customer metrics, insights and market intelligence into Event Plans, ensuring continuous improvement of the Events
  • Development of personas and customer journey maps, including guidance of teams on how to use these tools to their and the customer’s benefit
  • Manage, collaborate on, design, execute, and analyze customer research in order to get deep understanding of customer needs, behavior and attitudes
  • Create research reports and present results, focusing on actionable points of improvement
  • Initiate and take ownership of innovative research projects that support strategic decisions and drive portfolio growth
  • Analyze historical data (sales, visits, consumer behaviour, external data) in order to support various projects such as business intelligence implementation: ex. building tools to assess and analyze ROI
  • Support development of methodologies to improve competitor intelligence
  • Conduct ad hoc analyses
  • International travel to events and international meetings (approx. 15%)

 

 

POSITION REQUIREMENTS:

  • Previous experience in an Analytical role
  • Master’s degree preferably in Business Economics, Marketing, Statistics or comparable
  • Strong communication and people skills are required along with business and marketing knowledge
  • Analytical skills, strong quantitative mindset and rational thinking
  • Experience in an analytical role and/or data analysis
  • Very good knowledge of Excel
  • Good organizational and project management skills
  • Good attention to detail
  • Result-oriented, resourceful, and practical approach to problem-solving
  • Genuine interest in consumer behavior and a passion for analytics and statistics
  • Self-starter capable of working on own initiative
  • Able to deliver under tight deadlines
  • Driven by continuous learning and self-development
  • Willingness to work with a culturally mixed team
  • Willingness to travel
  • Proficiency in written and spoken English (written and verbal)

 

 

OTHER PREFERRED ATTRIBUTES:

  • Proficiency in German or French language
  • Experience with data visualisation tools (i.e. Tableau, Power BI)
  • Experience with SPSS or equivalent statistical tools
  • Experience with Adobe Analytics or/and Google Analytics
  • Experience in moderating/conducting fieldwork such as depth interviews and focus groups
  • Experience with analyzing large data sets and data mining

 

This job description sets out the duties of the position at the time that it was drawn up. Such duties may vary from time to time without changing the general character of the duties or level of responsibility entailed.

 

 

 

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