Digital Marketing Manager
London - 240 BF

Job Reference: L2B-IH&N-07416

Location: London - 240 BF

Closing Date: 22/10/2019

Department: IM - Health & Nutrition - Vitafoods

Division: Informa Markets

Create and implement integrated digital marketing campaigns to drive brand awareness, registrations, delegates and ultimately to drive visitors to Vitafoods Europe and Vitafoods Asia across all digital channels. Deploy a digital strategy to increase online branding and presence for Vitafoods Insights. Lead the launch and implementation of the event apps.

key dimensions:

Main Duties & Responsibilities:

  • Work alongside Management team to identify, integrate and to deploy best in class digital campaigns.
  • Work closely with event Marketing Managers and Head of Marketing to plan and budget integrated digital marketing campaigns per event and for Vitafoods Insights website.
  • Implement SEM campaigns including paid programmes, social media campaigns and SEO.
  • Grow the event brand’s online presence via digital activity in paid and free channels.
  • Grow Vitafoods Insights online traffic and brand presence via digital campaigns and content marketing.
  • Oversee digital analytics/ campaign tracking to monitor benchmarks, track success and refine campaigns for website, mobile, social media and content.
  • Create and execute SEO tactics to ensure first-page rankings for top keywords, incorporate SEO best practices into the website architecture and content, and deliver SEO audit to recommend plan to improve ranking.
  • Day-to-day management of all digital programmes and campaigns
  • To maintain a digital calendar of activity and content, ensuring total integration with other marketing activities
  • Create regular performance reports for the Head of Marketing, measures of success in earned, owned and paid digital media. Reporting on key KPI’s across events and Vitafoods Insights.
  • Provide analysis and insights on overall digital marketing progress
  • Set up A/B testing to improve conversion rates across shows.
  • Project manage the set up and implementation of online event apps for both Europe and Asia.
  • Analyze online customer behavior and identify opportunities to increase revenues from digital channels.
  • Work cross-functionally with other teams to increase conversion from platform and community.
  • Manage Vitafoods Europe event app and online networking planner
  • Collaborate with internal Informa teams, agencies and other vendor partners.







Person Specification

Minimum Education Level:

Educated to degree level or equivalent in Marketing, or a digital related field

Background Knowledge, Skills & Experience:

  • Google Adwords Certification
  • Google Analytics Individual Qualification (IQ)
  • Significant experience in digital marketing and communications, growing a brand’s presence, traffic and sales/conversions as well as tracking ROI
  • A solid understanding of Google Analytics and related tracking technologies. (Google Analytics, NetInsight, Omniture, WebTrends).
  • Excellent knowledge of social media platforms, especially LinkedIn Ads, Facebook Ads, Twitter Ads, and YouTube, with a strong sense of different community behaviour’s and experience using social media to drive ROI and business goals.
  • Knowledge of setting up and optimising Google Adwords campaigns.
  • Experience of digital media buying and remarketing tactics.
  • Experience in launching mobile apps.
  • A solid understanding of how to analyse campaign effectiveness, recreate successful campaigns, optimise sub-optimal campaigns.
  • Adept at quickly learning a broad array of technologies and applying that knowledge to real world business problems.
  • Capability in optimising landing pages and user funnels
  • Understanding of A/B and multivariate experiments
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and deliver results.
  • A proven success in a high growth, rapidly changing environment.
  • B2B experience and ability to adapt quickly to different business verticals.  
  • Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously.



  • Understanding and experience of working with Asian social media channels eg WeChat
  • Experience with Eloqua or similar marketing automation platform
  • Experience using Adobe Analytics or similar campaign analysis tool
  • Experience using Adobe Experience Manager or similar web content management system
  • Experience in working on matchmaking platforms




This position is now closed. We are no longer accepting applications for this position.