Business Data Analyst
Dallas, Texas

Job Reference: DTX-GMDM-06933

Location: Dallas, Texas

Closing Date: 31/08/2019

Department: GE Marketing - Data Management

Division: Informa Markets

ABOUT INFORMA MARKETS:

Informa Markets organises transaction-oriented events that enable buyers and sellers in specialist communities to meet face to face, build relationships and conduct business.

We are among the world's top Exhibitions organisers and a focus on Verticals including Agriculture, Beauty & Aesthetics, Construction & Real Estate, Global Health & Nutrition, International Yachting and Life Sciences

 

JOB PURPOSE:

•   To maintain and enhance the overall quality of Informa Markets’ data assets, ensuring consistency and compliance with the enterprise data governance policy and guidance

•  Supporting business activities and internal clients to ensure that data is structured, organised, stored and processed efficiently, effectively and meets business needs

 

JOB ACCOUNTABILITIES:

  •  Ensure Informa Markets’ is accurate, up to date, consistent and fit for purpose and that any issues or inaccuracies are identify and remedies effectively
  •  To gather business requirements and to recommend and implement practices, processes and improvements accordingly to meet the needs
  • Enable the ingestion, migration and integration of data in Informa markets systems and that it is effectively managed

 

Main Duties & Responsibilities:

Data Management & Maintenance

  •  Conduct data quality activities to ensure data from source systems is accurate, current, consistent and fit for purpose
  • Identify and conduct data quality investigations to resolve any issues, inaccuracies or to make enhancements, working with the relevant engineering/IT teams or third parties accordingly
  • Assess impacts on the business both technically and operationally and recommend
  • Support data migration between systems, including analysis of source data, data mapping and testing
  • Gather, analyse, and present requirements using industry best practices utilising recognised analysis methodologies (Use Cases, User Stories and Business Rules)
  •  Identify and investigate functionality issues or inaccuracies in data systems or those consuming data e.g. Eloqua 
  • Audit events setup where required, including checking coding and demographic questions and support stakeholders through standardisation efforts
  • Develop and conduct testing accurately (e.g. Registration Forms and APIs, AEM Forms, Validation, User Acceptance Testing)
  • Support the development of data quality reporting
  •  Identify opportunities, provide recommendations and carry out initiatives to improve processes, realise business efficiencies and introduce automation
  •  Enable data cleansing activities
  •  Support the maintenance and accuracy of the single customer view as required

Processes and Procedures

  • Recommend “to-be” business processes and overall process architecture
  • Enable the timely management of consent, suppression and unsubscribe processes and support data privacy processes e.g. Subject Access Requests
  • Support integration tasks including for third party registration vendors, Eloqua and Adobe Analytics
  • Develop and update of operating procedures and documentation as required, reflecting current policies and data standards
  • Conduct ticketed operational tasks as required including website, mail group and payment portal set up, data uploads, data requests, extracts and all other adhoc requests and queries

Service Delivery

  • Work with stakeholders including marketing to ensure post event and pre-event data is available to a specific timescale. Manage relationships with 3rd-party data sources and processors to ensure data is received by Informa in a standard format for more efficient upload to the MDM system
  • Ensure excellent service to customers and adherence to defined and agreed service levels
  • Contribute to relevant meetings and provide subject matter expertise
  • Build strong working relationships with key stakeholders to understand business processes and capabilities related to a variety of business units
  • Perform any other duties commensurate with the grade and level of responsibility

 

BACKGROUND KNOWLEDGE, SKILLS & EXPERIENCE:

  • Educated to undergraduate degree level or equivalent, ideally in a relevant discipline
  • Experience in any related occupation performing business requirement gathering, analysis and recommendations
  •  Experience of managing customer databases, processes and procedures to support the marketing requirements of the business
  • Logical, strong attention to detail with the ability to assess a problem and define and implement a solution
  • Has worked within an SLA or deadline focused environment
  • Ability to define and document business process flows, data standards, basic data modelling, and policy definitions
  •  Experience of working in a team-oriented, collaborative environment
  • Ability to be flexible and deal with changing priorities and timelines/due dates
  • Experience in the creation of process and procedure documentation
  • Excellent English written, oral, and interpersonal communication to both technical and non-technical audiences
  • Proficiency in Microsoft Office productivity tools
  • Understanding of data protection laws

Desirable

  • SQL skills and/or exposure to Alteryx
  •  Relevant industry knowledge
  • Familiarity with data warehousing principles and practices
  • Exposure to processes involved in building and executing marketing automation campaigns
  • Experience with supporting or managing data processes e.g. registration, validation and unsubscribe
  • Experience of data migration and testing (e.g. User Acceptance Testing) activities
  • An understanding on Extract, Transform, and Load (ETL) procedures and solutions
  • Knowledge of Talend, Collibra and Redshift data platforms and of Eloqua, Adobe Experience Manager and Salesforce (or similar toolsets)
  • Experience of working in a global business, managing remote teams and supporting remote business users

 

ADDITIONAL INFORMATION:

Informa is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, gender identity, sexual orientation, or national origin.

 

What to learn more about Informa and what makes us a great company? Check out the links below!

•            Why Informa: https://informa.com/talent/why-work-at-informa/

•            What we do: https://informa.com/about-us/what-we-do/

•            Informa.com: https://informa.com/

•            Informa Markets(formerly Global Exhibitions): https://informa.com/divisions/global-exhibitions/

 

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