Event Director

Job Reference: SIN-OPE-06502

Location: Singapore

Closing Date: 09/08/2019

Department: Operations/Events

Division: Informa Markets



The Event Director is responsible for overall Brand ownership, delivery of quality customer experience, and continuous growth of products to develop and maintain the Brand as a market leading entity. The role will be accountable for identifying growth opportunities in adjacent markets and sectors, employing a keen eye for M&A through new product launches, geo-adapts and acquisitions. The Event Director will own and manage the P&L of a brand, while being responsible for the financial, operational and customer performance of each product.  Working with the Sales Director, as well as Marketing and Operations leaders he/ she will drive revenue growth and improve margin year-on-year. Responsible for a 3-5 year long term Brand / Event plan, the Event Director will lead in innovative thinking, enabling stronger evolution of Brands / Events in the market. He / she will be a known leader in the industry, holding deep insight into market trends and customer needs.    




  • Own and develop the strategy and direction of products as part of a market leading brand to enrich the value proposition UBM provides  
  • Accountable for the development and improvement of customer experience for each product / event
  • Grow existing brands through M&A strategies such as, new product launches, geo-adapts and acquisitions
  • Responsible for successful execution of complementary products for each Brand / Event including conferences and seminars
  • Identify new white space opportunities in adjacent markets which can be incorporated into brand and product development 
  • Create and develop long term (3-5 year) product / brand strategies to achieve product objectives and growth across all brands  
  • Own the P&L of each Brand in the portfolio and hold accountability for financial, operational and customer performance of products
  • Develop and lead Business Unit sales strategies and revenue forecasts in collaboration with Sales Director
  • Maintain and strengthen key customer relationships through demonstrating detailed understanding of customer business strategy and needs
  • Work with Sales Director to set budgets and targets for Sales team and individuals
  • Set strategic approach with the Sales Director for use of sales agents / Joint Venture sales teams to deliver local and international revenue where relevant
  • Ensure successful execution of Marketing and Operations elements of product delivery
  • Be a figurehead in the industry, understanding the market and developing UBM’s eminence
  • Build personal relationships on behalf of the brand, Sales Director and UBM as a whole
  • Engage the most strategically important customers to ensure needs are met and loyalty is rewarded 
  • Strategic ownership of floorplan, responsible for initial design and significant strategic changes each year


ILLUSTRATIVE ROLE METRICS:                                       

  • Brand (Event/Product) P&L performance 
    • Gross revenue by event / brand
    • Brand (Event/product) revenue performance against target
    • Gross Margin Year over Year (YoY) by event / brand
    • Profit by event / brand
  • Shared metric with Sales and Marketing leadership
    • Customer Satisfaction
    • Loyalty
    • % Re–book
    • NPS
    • New product launch success rate
  • Brand eminence
    • Customer engagement
    • Market ranking / positioning
  • Cost of sales / Return on Sales Employed (ROSE)
  • Event employee performance
    • Event churn
    • Event satisfaction (internal survey)
  • Sales adoption and process performance
    • Sales process cycle time improvement
    • Key CRM system adoption metrics
    • Sales Excellence process adoption




  • University Bachelor’s Degree / University of Applied Sciences qualification
  • 5-8 years’ experience in leading a Brand / Product team with 12-15 years in a Brand / Product role with a multinational organization
  • Significant experience in a developing brand and sales strategies with strong sales acumen
  • Strong experience in managing relationships with international customers across various regions and cultures
  • Ability to act as an independent, inspirational leader with charisma and energy
  • Ability to develop relationships at senior levels and support the management of and interaction with high value customer accounts
  • Ability to define a sales strategy and supporting campaigns to execute against a set of targets
  • Experience of reporting, budgeting / forecasting and associated processes and policies
  • Experience of building trusted internal relationships
  • Strong communication and follow-through skills
  • Ability to collaborate with multiple internal stakeholders and other functions to ensure successful implementation of a matrixed business model
  • Required travel approximately 20 - 30%





  • Experience in managing a team using Salesforce.com
  • Proficiency in Microsoft Office support tools



This job description sets out the duties of the position at the time that it was drawn up. Such duties may vary from time to time per business needs without changing the general character of the duties.


This position is now closed. We are no longer accepting applications for this position.