Sales Executive, Digital
New York, 605 Third Avenue

Job Reference: NY6T-IFNB-10125

Location: New York, 605 Third Avenue

Closing Date: 31/03/2020

Department: IM - Fashion - New Business Dev

Division: Informa Markets

Informa’s Fashion Portfolio is the leading producer of world-renowned fashion tradeshows such as MAGIC, COTERIE, PROJECT, FN PLATFORM and CHILDREN'S CLUB. We believe uniting the industry’s best talent and most dynamic shows will translate into stronger shows for buyers and brands and help us achieve our promise to the industry: to bring together great brands and retailers in superbly merchandised shows, provide superior customer service, and ultimately present end consumers with the best apparel, footwear, accessories, and fashion products. 

Uniting the most influential fashion retail decision makers and the world’s top fashion brands, Informa Fashion serves the $1 trillion+ global fashion industry through comprehensive marketplaces in New York, Las Vegas and Japan. Our events cover all major fashion categories from men’s, women’s, and children’s apparel, accessories, and footwear to manufacturing resources and service providers.

What We’re Looking For:

A key role contributing to Fashion’s growth, the Sales Executive, Digital role is responsible for revenue generation from retention & prospective customers within the Fashion business unit, to introduce them to our digital products. This role will manage sales to customers dependent on the market and brand context. The role will focus on certain digital products, while also developing the flexibility to work across multiple product categories. Primarily inside sales.

You will have the opportunity to develop your awareness of the fashion industry served building greater insight over time. Further brand and industry expertise will be developed by collaborating with Sales Managers and Sales Directors. Maintaining and strengthening the relationship throughout the year is an important focus, to develop an understanding of the customers’ needs and expectations. You will understand the customers’ needs and articulate a compelling value proposition as part of the sale. 


Role Accountability and Duties:

  • Sell to existing customer accounts and prospects with engaging conversations and compelling proposals while guiding them through application process
  • Generate new business within assigned markets/scope
  • Execute on assigned Sales campaigns, against accounts, opportunities, products and revenue targets, in line with sales plan
  • Support the events team on-site with existing customer accounts, by providing exceptional customer service
  • Distribute customer insight to president and team
  • Keep President informed of the customer pipeline and critical information through accurate use of Salesforce
  • Maintain accurate customer information in salesforce
  • Leverage understanding of customer trends to help develop Sales plans and approaches
  • Manage the hand-over of Sale information and customer requirements (via Salesforce) to the Sales Operations team
  • Maintain accurate pipeline, sales activity and customer information within Salesforce (CRM system)
  • Build industry specific and product knowledge, reading industry research
  • Support Finance/Billers in resolving bad debt customers as a final escalation point as well as helping to collect deposits or balances
  • Create new business opportunities supporting Sales Managers and Directors by assisting in lead entry and lead research via internet and social media
  • Manage reports via salesforce as well as excel to support the sales team


As an Account Executive, you will be evaluated on:

  • Account Executive revenue targets
  • Show existing customer revenue performance against target
  • Individual performance metrics
  • Number of pipeline opportunities
  • Percent of sales target attained
  • Number of new business referrals/lead generation
  • Individual sales activity metrics
  • Number of calls and meetings/productivity
  • Customer contact volume
  • Sales process and technology adoption metrics
  • Key Salesforce system adoption metrics
  • New sales support through lead entry and research
  • Administrative tasks completion and support, proofing, change sheets.


What You Bring to the Team:

  • University Bachelor’s Degree
  • 0-3 years’ experience in a B2B sales team or Digital sales and proven ability to deliver and exceed revenue targets
  • 0-3 years’ experience in administrative support work and assistance
  • Experience managing multiple customers and maintaining high energy sales
  • Relationship management experience including maintaining customer connection and communication
  • Ability to identify and pursue cross and up selling opportunities
  • Ability to ask probing questions in order to proactively handle and respond to customer objections
  • Strong interpersonal skills, high level of passion and enthusiasm for the job


We Offer:

  • Competitive Compensation Package
  • Access to LinkedIn Learning and other development/training opportunities
  • Health and Wellness Benefits (medical, dental, eye)
  • 401K and Matching
  • Employee Stock Purchase Program
  • Generous PTO policy
  • Work-life balance
  • Additional discounts through various partnerships


Informa is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, or national origin.


This position is now closed. We are no longer accepting applications for this position.