Content Marketing Manager
London - 240 BF

Job Reference: L2B-IEI-09663

Location: London - 240 BF

Closing Date: 28/04/2020

Department: IM - EMEA - Industrial

Division: Informa Markets

Content Marketing Manager (Industrial)

 

Reports to: Group Marketing Manager (Content & Digital, Industrial)

Line reports: Copywriter (Industrial), Senior Marketing Services Executive (Industrial)

 

Responsibilities

 

The Content Marketing Manager will be responsible for the content marketing strategies for a portfolio of ten events spanning security, fire safety, health, safety and wellbeing, facilities, fire, intermodal, logistics and business awards.

The KPIs for this role will be centred around content-attributed event registration, data capture and lead generation, year-round content engagement and marketing-generated sponsorship revenue.

 

CONTENT MARKETING STRATEGY & CAMPAIGN PLANNING

  • Work with multiple stakeholders (Event Directors, Marketing Managers, Sales, Editors) to create content marketing strategies that complement event and marketing objectives, aligning with commercial growth areas
  • Work across multiple events – manage competing priorities and stakeholders for yourself and your team
  • Manage and optimise spend on content-specific lines of multiple annual budgets
  • Database growth: lead generation using gated content, e.g. eBooks, white papers, webinars
  • Database engagement: keep visitors, exhibitors and prospects engaged beyond the event cycle with content automations, newsletters, industry updates
  • Readership and event growth: develop ‘top of funnel’ content to increase organic traffic to content and event sites; manage PPC campaigns to further boost content reach and engagement; develop content conversion campaigns for visitor attendance and exhibitor/sponsorship enquiries
  • Liaise with internal creative teams, external print companies and mailing houses for direct mail, printed collateral and event previews
  • Work with external PR agencies to plan, monitor and analyse strategic press coverage
  • Manage event photography and videography with external agencies

 

 

ANALYTICS, INSIGHT & REPORTING

  • Set targets and report on annual, monthly and weekly targets around event registration, data capture and content engagement using Adobe Analytics
  • Segment and target data based on personas and behaviour 
  • Use data and analytics to plan and optimise creative content campaigns
  • Share insights with the marketing team and across the wider portfolio, including insights to influence sales conversations and sponsorship offerings
  • Lead monthly content meetings between marketing and editorial teams to promote cross-discipline reporting and insight

 

LINE MANAGEMENT

  • Line manage a Copywriter and a Senior Marketing Services Executive
  • Set objectives and KPIs for your team
  • Help create professional development plans for your team, working with them to progress their skills and careers

 

QUAILITIES & SKILLS

  • Creative and analytical – be as comfortable redesigning sales collateral as you are making data-driven decisions and presenting content performance
  • Collaborative – you will work across multiple teams and be a ‘bridge’ between different disciplines
  • Excellent copywriting and editing skills with exemplary attention to detail
  • Deadline driven and highly organised – a strong project manager
  • Experience with analytics, tracking and email automation software (Adobe Analytics and Eloqua a plus)
  • Adobe Photoshop and InDesign experience a plus

 

This position is now closed. We are no longer accepting applications for this position.

Back