Group Marketing Manager - Digital & Content
London - 240 BF

Job Reference: L2B-IEI-09184

Location: London - 240 BF

Closing Date: 10/03/2020

Department: IM - EMEA - Industrial

Division: Informa Markets

Are you a senior marketer with exceptional knowledge of digital / content products looking for the next step in your career? We are seeking a motivated, analytical and digitally-savvy Group Marketing Manager with experience of leading strong marketing teams.

This individual should be experienced in running marketing campaigns for digital products (news sites / subscription products / job sites) and will be adept at using data to drive commercial success.

This candidate is highly driven and will be a self-starter in ensuring success of an entirely new position. They will leave no stone unturned when it comes to delivering on their KPIs, and be accustomed to helping a team deliver year-round.

This position will be responsible for a team of 5 talented marketers, across 4 news sites, a subscription product and a job site, plus may be responsible for launching new digital options.


Job Purpose:

Responsible for helping a team deliver on commercial goals for the digital and content products, through growth of traffic, optimising for new data, attendance to exhibitions, and, primarily, revenue for the products.

job accountabilities:

Key Performance Indicators

  • Ensure delivery on top KPIs: traffic, new data downloads, registrations and revenue
  • Team retention and satisfaction
  • Regular Top Level KPI reports

key dimensions:

Main Duties & Responsibilities:


  • Creation of Digital growth strategies across all products – responsibility for the marketing stream
  • Set digital targets for the portfolio and ensure these are met


  • Ensure delivery of subscription product stretch targets, while it undergoes serious growth
  • Responsibility for determining new growth audiences for existing products in the portfolio
  • Spearhead the launch of new content / digital products
  • Lead the move process for the content sites to new platforms, while retaining traffic
  • Oversee data build strategies and implementation of new data nurture journeys
  • Work with internal teams to ensure data governance and data management policies are adhered to
  • Share case studies with marketers within the team, division and Informa Markets
  • Creation of Customer Insight & Development plans and input into Product Plans



  • Management level reporting on a weekly basis to EVP, VP, Head of Marketing
  • Regularly checking and ensuring growth of digital sites, including page depth, path mapping, CRO
  • Budget Overviews – managing the budgets for the digital products, and optimising your marketing spend
  • Sharing relevant insights with sales and event team to drive revenues or pursue new opportunities
  • Working with the Marketing Analyst to use insights to help the teams build more effective campaigns
  • Build a culture of testing and metrics-driven decision making in the team



  • Ensure all teams are delivering newsletters, PPC and email marketing on time and to schedule
  • Look at growth of existing products and explore new channels for success
  • Work with team to deliver Sales material needed to sell in the proposition
  • Work with Digital Marketing Manager on SEO plans to improve content site traffic
  • Help to deliver Revenue from the digital investment plan, in conjunction with the sales team members
  • Deliver consultative marketing & sales training, along with Sales Directors, to the sales and marketing teams
  • Launch effective directory marketing

Person Specification

Minimum Education Level:

  • Educated to degree level or equivalent

Background Knowledge, Skills & Experience:

  • 6+ years’ experience in marketing
  • Experience of driving a strong marketing team is essential – you know how to get the most out of your team, know when to delegate and when to take ownership, how to motivate
  • Commercially target driven
  • Self-motivating
  • Happy to work autonomously
  • Excellent verbal and written communication skills
  • Exceptional marketing planning skills
  • Experience of working in a pressurised environment
  • Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing
  • Database development and growth including segmentation / advanced targeting
  • Analytical and questioning mindset
  • Technology savvy. Able to quickly adopt and work with new technology solutions.


  • Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
  • Experience of using marketing automation technology (preferably Eloqua)


This position is now closed. We are no longer accepting applications for this position.