Exhibition Director - Autotech/Automech (Cairo)

Job Reference: --005399

Location: Cairo

Closing Date: 05/04/2019

Department: Sales

Division: Global Exhibitions

Main Duties & Responsibilities:


  • Manage Autotech and Automech teams directly
  • Identify potential growth opportunities for the current events
  • Develop and maintain strategic plans in collaboration with the Group Exhibition Director and Egypt General Manager.
  • Oversee and monitor the strategic plan to ensure it is carried out on time and to budget
  • Agree the annual exhibition budget with the senior event management team and cascade this to team members
  • Ensure that the planned exhibition growth and targets are achievable with available resources
  • Be responsible for and ensure compliance with company Health and Safety standards
  • Create event content and features with the team that will ensure longer term visitor interest and or commercial success
  • Evaluate event effectiveness and recommend strategies for improvement
  • Uphold the brand reputation of Informa as the premier exhibition & events provider at all times


  • Control and manage exhibition costs within budget through monthly reviews with Marketing and Sales teams
  • Liaise with the finance team to ensure compliance with event budget
  • Ensure all documentation required is completed accurately and on time
  • Track and document all revenue and cost transactions and communicate with the accounts department


  • Develop sales plan with the local and international teams
  • Set effective sales targets for team members
  • Oversee the creation of an effective floorplan
  • Lead and manage the international sales team through monitoring sales activities and performance
  • Manage sales team through monitoring sales activities and performance
  • Schedule regular sales meetings in order to review performance and productivity and provide guidance and direction
  • Lead by example by bringing in sales and sponsorship deals
  • Manage local sales team, and take lead with key accounts
  • Analyse rebooking statistics and identify ways to maximize client retention
  • Strategize and produce opportunities for the exhibition teams to increase non square-metre sales
  • Identify opportunities for growth within each exhibition profile
  • Closely manage international sales agents, and identify new agent markets
  • Manage relationship with the ministries, government and other key stakeholders
  • Oversee the building and maintaining of customer and agent relationships


  • Develop marketing plan with the marketing team
  • Create useful, internal working relationship with the marketing department to ensure brand guidelines are met and synergies are maximised
  • Contribute to the marketing strategy and oversee the execution of marketing plans and schedules in collaboration with the event marketing teams
  • Monitor marketing activities and ensure they are executed on time and in-line with marketing plans
  • Work closely with the Marketing Manager to design/create copy for marketing materials, websites and digital media
  • Monitor database growth in appropriate markets and feedback on improvements


  • Establish a useful, internal working relationship between the Sales and Marketing team and the Operations Departments in Cairo and Dubai
  • Continually liaise with Operations Department with respect to floor plans and ensure client requirements are maintained
  • Closely adhere to logistics plans
  • Assist and provide support to the Operations team onsite, pre-, during and post-event


  • Ensure timely reporting to ensure any issue areas are identified.
  • Complete weekly reporting structure with the event management team
  • Prepare monthly project reports with sales and marketing teams, to be presented to Group Exhibition Director
  • Prepare annual event budgets and forecasts



  • Create an environment which encourages teamwork and collaboration
  • Assist in the hiring and retention of qualified and professional staff
  • Effectively manage team members which includes:
    • Setting clear expectations and objectives
    • Providing regular and structured feedback & coaching sessions to drive a high performance culture
    • Ensuring the effective on-boarding of new team members
    • Managing the performance management process in line with company standards
    • Initiating recognition programs to reward and recognise individual and team achievement
    • Identifying team members for promotion/advancement and creating development plans with the HR team
    • Taking disciplinary action if/when necessary in conjunction with the HR team
  • Continual development of management and leadership skills.


Any other duties commensurate with the grade and level of responsibility


This position is now closed. We are no longer accepting applications for this position.