Exhibition Director - Autotech/Automech (Cairo)

Job Reference: --005399

Location: Cairo

Closing Date: 05/03/2019

Department: Sales

Division: Global Exhibitions

Main Duties & Responsibilities:


  • Manage Autotech and Automech teams directly
  • Identify potential growth opportunities for the current events
  • Develop and maintain strategic plans in collaboration with the Group Exhibition Director and Egypt General Manager.
  • Oversee and monitor the strategic plan to ensure it is carried out on time and to budget
  • Agree the annual exhibition budget with the senior event management team and cascade this to team members
  • Ensure that the planned exhibition growth and targets are achievable with available resources
  • Be responsible for and ensure compliance with company Health and Safety standards
  • Create event content and features with the team that will ensure longer term visitor interest and or commercial success
  • Evaluate event effectiveness and recommend strategies for improvement
  • Uphold the brand reputation of Informa as the premier exhibition & events provider at all times


  • Control and manage exhibition costs within budget through monthly reviews with Marketing and Sales teams
  • Liaise with the finance team to ensure compliance with event budget
  • Ensure all documentation required is completed accurately and on time
  • Track and document all revenue and cost transactions and communicate with the accounts department


  • Develop sales plan with the local and international teams
  • Set effective sales targets for team members
  • Oversee the creation of an effective floorplan
  • Lead and manage the international sales team through monitoring sales activities and performance
  • Manage sales team through monitoring sales activities and performance
  • Schedule regular sales meetings in order to review performance and productivity and provide guidance and direction
  • Lead by example by bringing in sales and sponsorship deals
  • Manage local sales team, and take lead with key accounts
  • Analyse rebooking statistics and identify ways to maximize client retention
  • Strategize and produce opportunities for the exhibition teams to increase non square-metre sales
  • Identify opportunities for growth within each exhibition profile
  • Closely manage international sales agents, and identify new agent markets
  • Manage relationship with the ministries, government and other key stakeholders
  • Oversee the building and maintaining of customer and agent relationships


  • Develop marketing plan with the marketing team
  • Create useful, internal working relationship with the marketing department to ensure brand guidelines are met and synergies are maximised
  • Contribute to the marketing strategy and oversee the execution of marketing plans and schedules in collaboration with the event marketing teams
  • Monitor marketing activities and ensure they are executed on time and in-line with marketing plans
  • Work closely with the Marketing Manager to design/create copy for marketing materials, websites and digital media
  • Monitor database growth in appropriate markets and feedback on improvements


  • Establish a useful, internal working relationship between the Sales and Marketing team and the Operations Departments in Cairo and Dubai
  • Continually liaise with Operations Department with respect to floor plans and ensure client requirements are maintained
  • Closely adhere to logistics plans
  • Assist and provide support to the Operations team onsite, pre-, during and post-event


  • Ensure timely reporting to ensure any issue areas are identified.
  • Complete weekly reporting structure with the event management team
  • Prepare monthly project reports with sales and marketing teams, to be presented to Group Exhibition Director
  • Prepare annual event budgets and forecasts



  • Create an environment which encourages teamwork and collaboration
  • Assist in the hiring and retention of qualified and professional staff
  • Effectively manage team members which includes:
    • Setting clear expectations and objectives
    • Providing regular and structured feedback & coaching sessions to drive a high performance culture
    • Ensuring the effective on-boarding of new team members
    • Managing the performance management process in line with company standards
    • Initiating recognition programs to reward and recognise individual and team achievement
    • Identifying team members for promotion/advancement and creating development plans with the HR team
    • Taking disciplinary action if/when necessary in conjunction with the HR team
  • Continual development of management and leadership skills.


Any other duties commensurate with the grade and level of responsibility