We’re the world’s largest events and exhibitions organiser, working across more than 30 countries and serving dozens of specialist professional communities. Come join us!
Reporting into the Head of Marketing, you will be driving top and mid funnel results through SEO and CRO across both event exhibitors (those who take a booth / stand at an exhibition) and visitors (those who attend the events) across a range of events in the Industrial vertical, a £30m+ portfolio of products. These events include IFSEC, IMHX, Intermodal and the National Business Awards.
The candidate for this role must be an expert and have proven experience in driving new, relevant web traffic through SEO as well as being able to demonstrate knowledge and activity in converting web traffic to customers, whether they be event attendees / exhibitors or in a sphere outside of the event world.
This candidate is analytics-led, always looking for opportunities to improve the digital strategy and raise the bar. This role will wholly own the Search traffic KPI, as well as be expected to prove results in conversion improvement through web testing. This role may also have an advisory role within working with our PPC agency.
A strong stakeholder manager, the digital marketing manager must work closely with brand-aligned Senior Marketing Managers, Content Marketing Manager and Marketing Analyst to significantly improve inbound results.
Principal Duties and Responsibilities:
Ownership and accountability for the key points of the inbound digital marketing funnel strategy, including planning, implementation, management and optimisation, including continual A/B Testing of landing pages and CTAs
Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets
Delivers on event-level strategic KPIs by driving online traffic and generating visitor registrations / exhibitor leads and ability to present these ongoing results in a regular update
Benchmarks and sets new KPI targets to measure and elevate the performance of your inbound digital marketing campaigns
Writing and implementing powerful A/B Testing plans
Developing link building strategies, along with the Senior Marketing Managers
Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting edge digital campaigns
Understands their customers’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics or similar to spot issues and opportunities
Works collaboratively with the Content Marketing Manager and Creative teams to review and make changes/improvements to digital campaigns to ensure customer engagement and conversion is optimised
Skills and Experience
- Significant experience in an inbound digital marketing role
- Expert SEO strategist
- Highly analytical, with inbuilt curiosity
- Strong attitude to A/B web testing
- Excellent time keeper, with ability to juggle multiple projects
- Self-motivating with strong ability to work both on independent projects and projects involving many stakeholders
- Proven experience of hitting digital channel KPIs
- Passion for digital marketing
- Ability to communicate ideas clearly, effectively and persuasively