Senior Marketing Manager – Demand Generation
London - Blue Fin Building

Job Reference: LBFB-MAR-09027

Location: London - Blue Fin Building

Closing Date: 29/02/2020

Department: Marketing

Division: Informa Intelligence

Informa Pharma Intelligence are recruiting for Demand Generation Marketing Manager based in their offices in London.  The ideal candidate will be responsible for a broad range of outbound and inbound marketing programs to drive qualified leads and engagement. You will partner with Product Management, Editorial & Go to Market Teams to develop multi-channel demand generation and GTM programs that support business objectives.

 

Key Responsibilities

  • Conducting market research to gain a deep understanding of prospects, customers, and competitors.
  • Strong customer focus – able to identify different market segments, various buyer types, and develop marketing programs that address their specific needs.
  • Experience of maintaining budgets and assessing costs and benefits.
  • Data-driven, with strong analytical skills, able to provide complex data analysis and draw conclusions based on the analysis which inform marketing strategies and tactics.
  • Results-driven – ensure that marketing campaigns fulfil strategic goals and drive the required business results, constantly seeking to improve business performance, with the energy and tenacity to address bottlenecks and barriers.
  • Highly organized, methodical, and process-driven with excellent attention to detail, demonstrating a drive to improve internal processes whenever possible.
  • Excellent communication, presentation, and public speaking skills.
  • Take ownership for the development of integrated marketing plans, from initial research stages, right through to delivery
  • Collaborate with the wider marketing team to understand challenges and drivers for specific campaign channels
  • Oversee campaign performance and analysis to ensure campaigns are optimized and performing against business objectives
  • Develop new marketing qualified leads meeting MQL quantity and quality standards, leveraging the full marketing mix.
  • Work with digital leads to coordinate and track SEO and SEM campaigns, developing content and campaigns based on keyword research
  • Ensure your sales team segment is aware of and providing input into marketing strategy and execution.
  • Work with the digital customer experience team to coordinate and track SEO, SEM and Social Media campaigns, develop content and campaigns based on keyword research.
  • Collaborate with the content and event marketing team to support content marketing campaigns and ensure our event presence is on brand and aligned with the event attendee personas.

Skills and Experience

  • 5+ years of B2B email marketing and demand generation experience, working closely with GTM, Product Management and Sales teams
  • Experience managing and developing a high-performance strategic marketing team
  • Experience in implementing marketing strategies that have provided insight and understanding of customers, competitors, value propositions and pricing, utilizing all aspects of the promotional mix across all marketing media.
  • Excellent written and oral communication with advanced copywriting skills
  • Strong project management skills, creative thinking and analytical ability
  • Strategic understanding of marketing automation and lead scoring.
  • Experience conducting market research to gain a deep understanding of prospects, customers, and competitors.
  • Strong customer focus – able to identify different customer/market segments, various buyer types, and develop marketing programs that address their specific needs.
  • Experience of maintaining budgets and assessing costs and benefits.
  • Data-driven, with strong analytical skills, able to provide complex data analysis and draw conclusions based on the analysis which inform marketing strategies and tactics.
  • Results-driven – ensure that marketing campaigns fulfil strategic goals and drive the required business results, constantly seeking to improve business performance, with the energy and tenacity to address bottlenecks and barriers.
  • Highly organized, methodical, and process-driven with excellent attention to detail, demonstrating a drive to improve internal processes whenever possible.
  • Excellent communication, presentation, and public speaking skills.
  • Able to provide constructive, authentic feedback confidently and uses influence to inspire colleagues and team members to perform.
  • Strategically develops employees through mentoring and coaching
  • Leverages team strengths in the right places and creates a cohesive focus on results.
  • Navigates the mandates of senior leaders, motivates employees to buy-in. Is able to make tough decisions.

 

Why work for Informa?

 

  • Fabulous new office in Central London with views of Central London, onsite gym and a variety of restaurants and amenities nearby
  • Work with a high quality of specialist products and service
  • Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
  • Top UK employer 2018
  • 25 days annual leave plus bank holiday
  • Flexitime working
  • Flexible benefits plan which includes healthcare, cycle to work scheme and season ticket loan for travel
  • Gym subsidy, free eye tests, life assurance
  • ShareMatch 1:1
  • Regular social events
  • 2 paid volunteer days
  • Opportunities to travel (role-dependent)

 

Informa is an Equal Opportunity Employer, and all applicants who match the criteria of the job description will receive consideration for employment without regard to race, colour, religion, gender identity or sexual orientation.

 

 

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