As Marketing Manager for the Automotive event division, you will be responsible for leading the strategy and implementation of marketing campaigns across a portfolio of global B2B Automotive Technology conferences and exhibitions. The business has grown rapidly in the past year following the merger of three brands; TU Automotive, WardsAuto and Wards Intelligence to form the Informa Tech Automotive Portfolio. The successful candidate will play a key role in determining the new portfolio brand, positioning the business to the market, and facilitating integration across all systems.
This role is ideal for someone with solid conference and events marketing experience who is keen to take the next step into management. As the portfolio integrates, this individual will be exposed to marketing across the product portfolio including that of intelligence reports, subscriptions, and digital marketing services.
🚗Define and implement the marketing strategy for Informa's Automotive conferences and exhibitions to generate sales leads and direct delegate revenue.
🚗Plan, budget and implement effective marketing campaigns to drive sponsorship, delegate, VIP and visitor numbers.
🚗Manage the implementation of a variety of tactics from direct to digital, from personal selling to advertising, ensuring all KPIs and deadlines are met. Digital Marketing is a key focus for this role. Website, SEO, Email and Social Media experience vital.
🚗Management of Senior Campaign Marketer/ Campaign Marketer day-to-day activities.
🚗Completion of messaging house document and effective communication of brand to internal and external stakeholders.
🚗Responsible for audience profiling: understanding the automotive technology marketplace.
🚗Explore new marketing and innovate current tactics to drive growth.
🚗Support on data build to ensure entire automotive tech ecosystem is represented.
🚗Fulfilment and delivery of sponsorship and media partner packages.
🚗Identify and build key industry partnerships/ influencers across media, associations, and press.
🚗Assist in the system integration of all platforms currently used by the Informa Tech Automotive Portfolio.
🚗Ensure good levels of communication across both businesses between production, VIP, logistics, telesales, sales and marketing.
🚗Review campaign analysis regularly to ensure efficacy.
🚗Weekly reporting to the wider Informa Tech Automotive on both channel and behavioural marketing metrics.
🚗Previous international B2B conference and exhibition marketing experience.
🚗Experience working on a variety of MarTech, including CRM, CMS and Email Automation. (Previous experience of Eloqua or Salesforce a plus).
🚗Strong analytical skills.
🚗Familiar with the concept of Community-Based Marketing and keen to work in an environment that promotes these principles.
🚗Working knowledge of Google AdWords and Analytics.
🚗Strong digital marketing skills and demonstrable achievement in web, email and social media marketing.
🚗Interest in how technology is disrupting traditional industries.
🚗Ability to multi-task, prioritise, work to tight deadlines and manage stakeholder expectations.
🚗Desire to take ownership of tasks and projects.
🚗Proactive approach to strategy.
🚗Ability to communicate effectively to both internal and external customers.
🚗Adaptable to a changing and fast-paced working environment.
🚗Experience in Eloqua, Salesforce, Core, Buffer, Sprinklr or Google Analytics.
🚗App management experience.
🚗Knowledge of Canva and Adobe design suite.
🚗Basic web design skills.
🚗Experience managing, motivating and developing a team.
Why work for Informa?
- Learning and Development plan to assist with your career development
- 25 days annual leave plus bank holidays, 2 days for volunteering and a day off for your Birthday!
- Fabulous new office in Central London with an amazing rooftop terrace, views of Central London, onsite gym and a variety of restaurants and amenities nearby
- Work with a high quality of specialist products and service
- Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
- Life assurance
- Other flexible benefits include Healthcare, Cycle to Work scheme and Season Ticket Loans
- 5% Pension match
- Share-Match options - become a shareholder
- Regular Social Events and Networking opportunities
Informa is an Equal Opportunity Employer, and all applicants who match the criteria of the job description will receive consideration for employment without regard to race, colour, religion, gender identity, sexual orientation, or national origin.