Exhibition Sales Executive
London - 240 BF

Job Reference: L2B-INAD-07983

Location: London - 240 BF

Closing Date: 05/12/2019

Department: IM - North America - Design

Division: Informa Markets

The Sales Executive is responsible for maximizing revenue generation and for delivering exceptional customer service. A strong customer care ethic and excellent account management skills are essential, coupled with a proven track record in generating new business.


Job Summary/Responsibilities



Outline of key responsibilities

  • Sell stand space and sponsorships via telephone, email, and in-person visits.
  • Meet monthly, quarterly and per event sales goals for directly assigned sales territory. Meet daily and weekly targets for defined sales calls and customer emails; receives calls from, renews and supports current exhibitors through the order and account management process and is responsible for customer service for the entire event cycle.
  • Makes outbound calls to prospect and retain customers according to process protocols; executes campaigns and documents results via Salesforce.com and communicates specific issues, targets, trends and opportunities using analytics. Focuses on new sales, renewal sales, sponsorships and advertising.
  • Work independently and with line manager to create strategic plans to achieve revenue goals by generating new sales ideas and researching new markets and trends.
  • Work closely with show management to develop creative sales messages and marketing promotions.
  • Prospect for new business through various sources including industry and other publications, websites and competitive shows.
  • Provide accurate sales projections and forecasts.
  • Maintain and update sales databases.
  • Function as an integral part of overall show management effort in performing additional duties as required.
  • Develop strong relationships with customers and ensure the customer is provided continued service as it relates to their investment.
  • Travel as required to tradeshows (both domestic and international) and/or to visit with clients as needed.
  • Responsible for contract completion and accuracy. Works with Sales Operations to ensure pricing accuracy and assists with customer contact for overdue payments (collections) and resolves other exhibitor issues.
  • Help ensure exhibitor and attendee experience is maximized on show site.


Qualities needed for the role



  • Strong time management skills with the ability to effectively multi-task.
  • High level of proficiency in the use of standard computer software including Word, Excel and PowerPoint. Knowledge of sales database management a plus.
  • Strong verbal and written communication and organizational skills
  • Demonstrates a proven record of understanding sales, the sales cycle, driving revenue and team success.
  • Well-developed questioning and probing skills with an analytical approach enabling the interpretation of answers.
  • Experience in effectively communicating priorities, delivery expectations, risks and concerns to management.
  • Excellent written and oral communication skills, analytical skills.   
  • Anticipates and responds to potential opportunities and threats for the business relevant to the conditions of the market and industry.



Qualities needed for culture fit



  • Creative talent possessing charisma and energy.
  • Must be team-focused with a collaborative mindset and able to work seamlessly with exhibitors and internal teams.
  • Self-motivated, goal oriented, fast learner.


Skills required



  • Experience selling marketing solutions to high-level decision makers.
  • Experience in B2B telesales and/or or B2B face-to-face sales.
  • Experience in a B2B events/media environment a plus.
  • Excellent customer service skills. Listens to and understands customers and supplier expectations, needs and wants.
  • Ability to be flexible both in mindset and sales style to comfortably move and sell from show to show.


This position is now closed. We are no longer accepting applications for this position.