Digital Analyst
Tulsa, Oklahoma

Job Reference: NY6T-IDC-007893

Location: Tulsa, Oklahoma

Closing Date: 15/10/2019

Department: IM - Digital - Central

Division: Informa Markets

Digital Analyst


Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.


Digital Reach is a Digital Business Development and Operations team whose motto is: innovate, support, deliver.


What we're looking for:

Informa Markets is seeking a full-time Digital Analyst for its Digital Reach team. The candidate will fill a key strategic role, proactively guiding various Informa Markets brands in digital analytics. Success in this roll will require expertise with SEO, data analytics, reporting, and engagement metrics. The Digital Analyst will collaborate autonomously with various internal support teams to deliver data insights via various systems and platforms (Adobe Analytics, Google Analytics, etc.), enabling teams to monitor relevant KPI information in support of strategic goals.

The Digital Analyst will work directly with stakeholders in the evaluation and implementation in data processing systems such as Power BI, and is responsible for ensuring reports, analysis, and dashboards are created according to stakeholder and business needs. The Digital Analyst will report to the Director of Operational Efficiency & Delivery.


You are accountable for:

  • Works closely with stakeholders of various markets to identify insight needs, reviews data sets, provides best practices, and assists with evaluation and implementation of SEO best practices
  • Produces detailed reports identifying key trends and patterns, interpreting data into practical and useful recommendations to support strategic objectives, identify areas for improvement, and suggest digital revenue opportunities
  • Prepares advertising analysis to serve as a resource for our native and display advertising solutions
  • Acts as the senior support function in relation to digital analytics, troubleshooting complex issues and making recommendations for development
  • Organizes weekly data for inclusion in monthly department-wide program performance reports
  • Prepares monthly benchmark reports and engagement metrics for business-level needs
  • Creates educational materials and leads informative sessions on SEO best practices
  • Supports in the execution of digital product initiatives
  • Integrates with other data sources
  • Additional duties on an as-needed basis

What you bring to the team:

  • 1-2 years of relevant business analysis experience with Adobe Analytics, Google Analytics, Google Data Studio, Moat, and SEO
  • Ability to manage multiple deadlines and projects with ease and grace
  • Ability to acquire deep knowledge of customers and new industries.
  • Strong time management skills and project management skills.
  • Strong research skills.
  • Ability to thrive in a fast-paced, time-compressed, and dynamic environment.
  • Ability to learn to develop KPI’s and digital measures of success.
  • Strong oral, written and presentation skills; ability to convey technical complexities to non-technical colleagues  
  • Intermediate knowledge of: Excel, Word and PowerPoint
  • Minimum BA/BS in business or related field
  • Experience with AI  / ML solutions, Power BI,  AEM, and/or Eloqua a plus
  • Hunger for all things digital!

Traits we’re looking for:


Thrives on pressure and complexity, solutions-oriented, able to quickly synthesize and focus efforts to accomplish goals, and resilience. Intermediate MS Excel skills required, as well as a firm grasp on data and database concepts.


The ideal candidate has a true data focus in the ways they think about solutions, is detail-oriented, conscientious, possesses strong analytical skills and enjoys working independently and as a key contributing member of a team. They will need to work with remote teams and be a motivated self-starter who can read and learn from process documentation, shadowing colleagues, and learning while working in the day-to-day.


What we offer:

  • Flexible base location, with work-from-home benefits
  • Access to LinkedIn Learning and other development/training opportunities
  • Health and Wellness Benefits (medical, dental, vision)
  • 401K and Matching
  • Employee Stock Purchase Plan
  • Generous PTO policy
  • Work-life balance
  • Additional discounts through various partnerships

Informa is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, or national origin.

To be considered for one of Informa’s openings, please complete an online application at or by clicking Apply.


Want to learn more about Informa and what makes us a great company?  Check out the links below!


This position is now closed. We are no longer accepting applications for this position.