Experiential Coordinator
New York, 605 Third Avenue

Job Reference: NY6T-IFWC-07588

Location: New York, 605 Third Avenue

Closing Date: 30/09/2019

Department: IM - Fashion - West Coast Women's

Division: Informa Markets


Informa’s Fashion Portfolio is the leading producer of world-renowned fashion tradeshows such as MAGIC, COTERIE, PROJECT, FN PLATFORM and CHILDREN'S CLUB. We believe uniting the industry’s best talent and most dynamic shows will translate into stronger shows for buyers and brands and help us achieve our promise to the industry: to bring together great brands and retailers in superbly merchandised shows, provide superior customer service, and ultimately present end consumers with the best apparel, footwear, accessories, and fashion products. 

Uniting the most influential fashion retail decision makers and the world’s top fashion brands, Informa Fashion serves the $1 trillion+ global fashion industry through comprehensive marketplaces in New York, Las Vegas and Japan. Our events cover all major fashion categories from men’s, women’s, and children’s apparel, accessories, and footwear to manufacturing resources and service providers.



Under the direction of the Brand Director, lead onsite activations, attendee and exhibitor experiences programs, and drive industry partnerships and sponsorship revenue.



  • Under the direction of the brand leadership, support on-site engagement initiatives:
    • Support development of and and execute sponsorship opportunities
    • Execution of barter agreements
    • Execute special events and show initiatives
    • Drive organizational aspects of seminar sessions
    • Support execution of digital influencer programs and social media hubs on the show floor in conjunction with Brand Leadership and the marketing team
    • Support partnership programs with key industry associations, educational institutions, and other influencer organizations
  • Works in conjunction with marketing team and Brand Leadership to ensure alignment in delivery of the event marketing strategy
  • Support initiatives in line with marketing strategy and show objectives
  • Collaborate with the sales team and support Brand Leadership with fashion brands to solicit industry content (trends, product images, etc.), including development of Brand Book content
  • Manage production of on-site collateral and giveaways, e.g., directories and show bags
  • Potentially attends events or shows to gather information on market
  • Track budget for activations and experiences for individual shows
  • Performs additional duties as assigned
  • Works not only on the shows assigned but events/programs throughout the year for the vertical



Four-year college degree in marketing, business or a related field, with at least 1-3 years of experience in Fashion sales or marketing, experience with strategic planning, special events, digital advertising, social media.  Must be analytical with ability to manage budgets, translate ideas into projects from concept into execution using hands-on capabilities. Ability to communicate quantified results of launched initiatives.  In addition, must have strong attention to detail, excellent interpersonal and organizational skills and be computer proficient; experience in MS Office including Word, Excel, and PowerPoint is required. Must be ok to travel.



Demonstrated creative talents as well as the ability to work with a wide variety of people, with exceptional time management skills and the ability to handle multiple projects at one time with attention to detail.   Ability to coordinate work with outside vendors.  Experience in marketing for trade shows and in special events production. 




Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organizer, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.



  • Competitive Compensation Package

  • Access to LinkedIn Learning and other development/training opportunities

  • Health and Wellness Benefits (medical, dental, eye)

  • 401K and Matching

  • ShareMatch

  • Generous PTO policy

  • Work-life balance

  • Additional discounts through various partnerships



Informa Fashion: https://www.ubmfashion.com/

Informa Fashion Instagram: https://www.instagram.com/ubm_fashion/?hl=en

Informa Fashion Youtube: https://www.youtube.com/channel/UCC32hNiaxF6pDMRmjckxZbQ


Informa is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, or national origin.


This position is now closed. We are no longer accepting applications for this position.