Marketing Automation Specialist | Colorado Springs, CO
Are you a marketing professional passionate about email marketing and looking to take the next step in your career? If you are a pro-active marketer who excels at creating and deploying email marketing campaigns that increase awareness and lead generation, then becoming ICMI’s next Email Production Specialist could be the perfect match for you!
ICMI is seeking a motivated, intelligent and dynamic Email Production Specialist to lead the email marketing programs for ICMI’s product portfolio. Reporting to the Group Marketing Director, the Email Production Specialist will be responsible for developing and executing on email marketing and nurture campaigns aligned with ICMI’s product offerings which include Events, Training, Consulting, and Community.
ICMI has been serving the contact center markets for over 30 years through industry events, professional training, certification, and informational resources like publications, research, articles, blogs, and more.
PRINCIPAL DUTIES AND RESPONSIBILITIES
Specific deliverables include:
? Creating/edit email HTML, leveraging Eloqua’s responsive email design editor tool, along with other HTML editing tools, such as Dreamweaver
? Creating/edit landing page HTML, leveraging Eloqua’s responsive landing page design editor tool, along with other HTML editing tools, such as Dreamweaver
? Pulling email metric reports out of Eloqua and combining them with registration reports to build Excel KPI reports.
? QA campaign processes in Eloqua, inspecting the content for obvious HTML, link and other errors that may impact deliverability.
Create and deploy automated email marketing nurture campaigns that support Marketing team's database expansion and lead generation goals.
Analyze campaign performance and provide weekly reporting of campaign performance to marketing and product stakeholders.
? Note: this is not a creative role, as the creative is already designed. This is technical role where you will be acting as the team’s HTML expert.
? Strong HTML and CSS coding skills a must
? Mid-level Excel skills (pivot tables, graphs)
? Prior experience with email delivery platforms such as HubSpot/Marketo/Pardot, MailChimp or other marketing automation platforms a big plus
? Must be willing to work in the Colorado Springs office during normal weekday office hours.
OTHER PREFERRED ATTRIBUTES:
? Willingness to advance your career by leveraging on-the-job training on of the most popular marketing automation tools in existence - Eloqua
? Attention to detail and process is a must
? Ability to work in a dynamic fast paced environment
? Strong customer service skills, outstanding verbal and written communication skills, specifically with the ability to collaborate internally
The International Customer Management Institute (ICMI) is the leading global provider of comprehensive resources for customer management professionals -- from frontline agents to executives -- who wish to improve customer experiences and increase efficiencies at every level of the contact center. Since 1985, ICMI has helped more than 50,000 organizations in 167 countries through training, events, consulting, and informational resources. ICMI's experienced and dedicated team of industry insiders, trainers, and consultants are committed to helping you raise the strategic value of your contact center, optimize your operations and improve your customer service. ICMI is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organizer in the world.
For thirty years, HDI has partnered with thousands of professionals and their organizations to improve their performance by helping them to: drive change, harness knowledge, transform teams, make connections, and turn challenges into opportunities. HDI empowers the technical support and service management community to advance their strategy, operations and teams through optimized service delivery. From the employee to the enterprise, HDI transforms service and support through its comprehensive lineup of training and certification courses, industry-leading annual conferences, results-driven consulting services, community-based networking opportunities, and insightful research and informational resources. What does HDI stand for? HDI stands for smarter service resulting in better business outcomes. Learn more at www.ThinkHDI.com.
ICMI and HDI are organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organizer in the world.