Head of Marketing Engagement
London - 240 BF

Job Reference: --005799

Location: London - 240 BF

Closing Date: 30/08/2019

Department: Marketing

Division: Informa Markets

Informa Markets creates global platforms and opportunities for industries, specialist markets and communities to trade, innovate and grow.  As the world’s leading exhibitions organiser, we deliver over 550 international market-leading events, brands and experiences annually through face-to-face exhibitions, specialist digital content and actionable data solutions.

 People are at the heart of Informa Markets. Our 4,400+ talented colleagues work across a variety of markets and use their industry insight to create environments that enable our customers to connect and businesses to flourish.

Job Accountabilities:

  • Work with VP of Divisional Marketing to define & deliver marketing best practise
  • Drive implementation and adoption of marketing technology   
  • Optimise marketing engagement team effectiveness and establish performance baselines for team members
  • Develop marketing support processes and manage improvement initiatives to improve performance of GE marketing campaigns
  • Work with divisional teams to deliver transformation marketing projects within Informa Markets


Main Duties and Responsibilities:

Marketing Strategy

  • Develop strategies to fulfil for ‘how do I’ enquiries from GE offices
  • Create annual roadmap for feature / capability benefits within the marketing landscape
  • Work with Learning & Development Manager to identify and define marketing training requirements and delivery
  • Provide frameworks to assist business users in their communication with Digital, Data and IT support teams and escalate issues as appropriate.
  • Pro-actively work with stakeholders across departments with to improve the adoption of marketing technology across GE
  • Work with Divisional VPs to support change projects within the GE
  • In conjunction with the Divisional Marketing Team, identify and communicate best practice in terms of delivering optimised web experiences, marketing automation campaigns and data-driven decision making
  • Define and manage KPIs and Metrics to track Marketing Campaign Performance and Best Practise adoption across Informa Markets



  • Create and maintain effective divisional marketing communication channels with business users
  • Establish communication channels with GE’s global (Digital, Data and IT) support teams
  • Proactively identify critical business issues in advance and escalate to the appropriate department head
  • Represent the business (Voice of the Customer/Business) in Informa Markets Support Team calls / meetings


Team Leadership

  • Set KPIs and annual objectives for each member of Marketing Engagement Team
  • Provide day to day guidance and support for Marketing Engagement Managers
  • Proactively monitor incidents and requests to, in conjunction with team members, improve service levels, work flows and training materials for GE marketing teams.
  • Set service level agreements/ benchmarks with teams for marketing support

Background Knowledge, Skills and Experience:


  • Exceptional communication skills demonstrating an ability to effectively communicate with both business teams and technical teams
  • Previous experience of working with web CMS platforms or marketing automation or analytics applications
  • Previous experience of working in a marketing function or directly with marketing users
  • Demonstrate analytical, logical thinking capability
  • Ability to operate in a high paced demanding environment
  • Ability to prioritise and handle incoming enquiries effectively



  • Previous experience of Eloqua, Adobe Analytics, Adobe Experience Manager, Adobe Target
  • Previous experience in the B2B / B2C events marketing  
  • Previous experience of delivering successful business user training programmes
  • Previous experience of working in a multi-site (remote working) business user support role
  • Previous experience of Change Management
  • Previous experience of Marketing Technology Projects


This position is now closed. We are no longer accepting applications for this position.