Business Development Manager- Chemist and Druggist Marketing Services
London - Blue Fin Building

Job Reference: LBFB-SAL-09865

Location: London - Blue Fin Building

Closing Date: 30/04/2020

Department: Sales

Division: Informa Intelligence

POSITION SUMMARY

The Business Development Manager will be responsible for managing and developing client relationships and driving new business opportunities on multiple products and services. Selling C&D content marketing, custom research, advertising and sponsorship, we are ideally seeking applicants that have a strong background in portfolio sales and new innovative marketing/advertising solution sales. 

  • Build new accounts in the Pharma sector on Chemist and Druggist - delivering sponsorship and advertising revenue growth.
  • To delight these clients and prospects with market leading sales and service both in your interactions and where they exist as part of the current account team.
  • To convince new accounts to invest in new and innovative ways of engaging our audience.
  • To drive marketing/advertising new business both from existing and new account prospects and media agencies
  • To work closely with the existing sales teams to complement and grow the business with new revenue streams.

PRIMARY DUTIES AND RESPONSIBILITIES

Sales – An accountability and skill set required by all sales positions in Informa and at all levels with varying degrees of competency.

  • Detailed preparation and research into the calls and customer
  • Managing personal call rates and f2f meetings
  • Planning of opening statements and matching suitability to customer and accounts and building a process for open ended questions to understands a customer’s challenges
  • Assessing varying needs and matching solutions to right business and customer by ensuring benefits are understood
  • Creating bespoke advertising and marketing solutions proposals
  • Closing the sale
  • Working closely with our delivery teams to ensure campaign success
  • Delivery of performance reports to clients and benchmarking those results against similar campaigns.

Market Awareness – Maintaining a knowledge of the Pharma industry and an awareness of factors that may affect your business

QUALIFICATIONS

  • Experience of developing new revenue streams through creative publishing digital solutions and events
  • Experience working with suppliers to Pharma and Biotechs
  • Experience of selling managing large B2B accounts and agencies
  • Experience of selling B2B content and sponsorship solutions to new accounts and new divisions within existing accounts
  • Experience of selling the benefits of marketing to a subscription audience
  • Relevant sales training and experience
  • Positive Experience of change
  • Ability to work effectively in a matrix organization with multiple stakeholders
  • Possession of strong influencing skills
  • Proven experience in a similar role

 

This position is now closed. We are no longer accepting applications for this position.

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