Senior Marketing Executive/Associate Campaign Manager
London - 240 BF

Job Reference: L2B-MAR-09385

Location: London - 240 BF

Closing Date: 28/02/2020

Department: Marketing

Division: Informa Intelligence

Informa Intelligence, part of the FTSE 50 Informa Group, provides data, intelligence and insight to clients globally. Informa Intelligence has 2500 staff in 60 locations across the globe with significant coverage in the USA and a large central London UK office. We have over 100 product lines spanning four key industry verticals: Pharma, Finance, Transportation and Industry & Infrastructure with dynamic and evolving plans to significantly grow the portfolio of products and customers.

 

Maritime Intelligence are looking to appoint an accomplished Associate Campaign manager on a permanent basis. 

 

Are you passionate about connecting customers with your solutions?

 

  • Across the world, professionals connected to the maritime industry trust our solutions so they can:
  • Steer the safe and efficient movement of 80% of the world’s trade
  • Make decisions based on 350 million pieces of data we process a day about where ships are in the world
  • Stop their businesses being fined for dealing with the wrong organisations
  • Stay updated on how changing legislation, technology and global trade patterns impacts them

The role:

  • This a seasoned marketing communicator’s ideal next step as you’ll be accountable for planning and delivering all market communications to your audiences, to create interest and demand
  • If defining how your organisation helps customers, and communicating what makes it unique, makes you get out of bed in the morning, then this job is for you
  • We’re looking for an expert copy writer and audience builder, who loves making the complex simple for customers, to capture the hearts and minds of professionals with challenging jobs to do
  • As Associate Campaign manager, you’ll own the conversations we have with customers and prospects across markets connected to shipping, working closely with Portfolio Marketing to plan and launch multi-channel, global campaigns that communicate value propositions and show, not tell, how their jobs will be easier, using our solutions
  • A proven track record in delivering successful demand generation and customer retention campaigns, you’ll be driven by results and reporting your impact
  • You’ll be comfortable speaking to customers in the market and building your network, as well communicating your priorities and plans to senior stakeholders across the organisation
  • Confident with working with data, you’ll be used to building the right target audience contact data as well as the reporting and analytics that show the impact of your communications and sales enablement efforts on market reach, engagement and revenue growth

This right person will have a proven track record in:

  • Managing the planning, implementation, tracking and measurement of multi-channel marketing campaigns
  • Briefing and managing the work of internal and external agencies and partners
  • Using content marketing and thought leadership effectively
  • Using technology to automate customer communications, tracking and scoring customer behavior  
  • Writing, editing and proofreading copy that works
  • Selecting and testing the right mix of channels to drive the desired customer journey and behaviour
  • Ensuring that brand identity and key messages are reflected in all communication
  • Reporting against a suite of metrics and KPIs and demonstrating campaign impact
  • Using data to inform new campaigns and the evaluation of existing campaigns
  • Planning and executing your company’s successful participation in industry events

 

  • 3+ years’ experience
  • Educated to degree level
  • Proven track record in using Salesforce.com as an effective CRM tool and a Marketing Automation tool (Eloqua preferred)
  • Excellent analytical skills
  • Knowledge of the shipping industry and ecosystem an advantage

Why work for Informa?

 

  • Learning and Development plan to assist with your career development
  • 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday!
  • Fabulous new office at Blackfriars with views across London, an onsite gym and restaurant, and a variety of amenities nearby
  • Get to work with market-leading products across the Lloyd’s List group of services
  • Life assurance
  • Other flexible benefits include Healthcare, Cycle to Work scheme and Season Ticket Loans
  • 5% Pension match
  • Share-Match options - become a shareholder
  • Regular Social Events and Networking opportunities

 

What you can expect from us

 

  • A FTSE 50 company with a start-up ethos
  • An adaptable working environment with flexible hours
  • Open plan, flat structure, high-trust meritocracy
  • Opportunities to grow and develop
  • The chance to make a real impact

 

What we expect from you

  • You think big and get the details right
  • You thrive on new challenges and opportunities
  • You take responsibility and get the job done

 

Informa Intelligence, part of the FTSE 50 Informa Group, provides data, intelligence and insight to clients globally. Informa Intelligence has 2500 staff in 60 locations across the globe with significant coverage in the USA and a large central London UK office. We have over 100 product lines spanning four key industry verticals: Pharma, Finance, Transportation and Industry & Infrastructure with dynamic and evolving plans to significantly grow the portfolio of products and customers.

 

Maritime Intelligence, part of Informa Intelligence, delivers news, intelligence and analysis on the global maritime industry enabling our clients to effectively navigate the market, identify trends and help them make effective business decisions.

 

Informa is an Equal Opportunity Employer, and all applicants who match to criteria of the job description will receive consideration for employment without regard to race, color, religion, gender identity, sexual orientation, or national origin.

 

This position is now closed. We are no longer accepting applications for this position.

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